![]() ![]() So, in fact, that’s when I realized Steve’s genius. They’re noticing how it’s packaged the colors the entire, how could I even say this, how, the brand positions itself and all of that is already making a difference. So, they’re walking down the aisle of the supermarket, their eyes are going all over and maybe they don’t even need a product, but they’re already noticing it. So, it’s got so much to do with a perception that customers have of the brand while they’re still searching, or even before they’re searching, what’s naturally coming at them. We talk about how customer experience starts before the decision to buy. And, curiously, I went into the website and I kind of researched it.Īnd that’s when it clicked that when we look at customer experience as a whole. And I was not convinced because CPG, isn’t really something that we talk about that we do. Mary: You know, interestingly, when my producer, Steve handed me your profile, he was like, I think this person’s going to be a really good guest. ![]() And so, I guess a key pillar of what makes us unique is everything that we do is meant to perform with consumers. We are consumer packaging agency that focuses heavily on marrying really well-thought-out strategy, great design with consumer testing, and getting that very feedback that is ultimately going to lead to performance on the shelf. And I’m a partner and director of strategy at Smash Brand. I’m a little surprised and that I’m, that there’s been no one like me because I’m one of a kind, well, I feel that my work is very, very much at the center of customer experience, but, for sure. Michael: Thanks, Mary, and it’s great to be here. So, this is exciting for me, Michael, I’m going to allow you to introduce yourself, tell our listeners and viewers a little bit about who you are, what you do and what you’re passionate about, and your role. We are in season eight and today I am joined by Michael Keplinger and interestingly enough, we have never had a guest like him on this show. Ladies and gentlemen, our listeners and viewers, welcome back to one more episode of voices of customer experience. Our goal is to make your job easier by giving you the tools and inspiration you need to lead through empathy, one new idea at a time. ![]() As always bringing you the best thought leaders, practitioners, and academics in one place. Mary: Welcome to season eight of the Voices of CX podcast. Got something to say about CX or want to be featured on the show? Let us know! Email the Producer ( ). The guests span multiple industries, but all of them have years of experience to bring to the table. and other innovation sprinkled in here and there. With a little bit of geeking out on behavioral science, A.I. The Voices of CX Podcast is a podcast that covers all things business strategies, customer decision insight, empathetic leadership practices, and tips for sustainable profitability. Just imagine where a consumer product could go if you already knew it would work! Connect with Michael Keplingerįollow Smashbrand on Twitter out Smashbrand’s product design on their website: Connect with the Voices of CXįollow Worthix on Twitter: Mary Drumond on LinkedInįollow Mary Drumond on About Voices of CX Podcast This best-foot forward approach to optimizing from a consumer perspective is likely the single biggest impact on marketing any brand can do, and over the past decade, he has developed an agile methodology and proven platform for consumer testing and integrated it directly into SmashBrand’s entire process. Michael currently leads SmashBrand’s research team to develop strategies for clients and to optimize various aspects of branding and packaging through testing. At SmashBrand, Michael makes ample use of his philosophy regarding consumer products, that the key to success is about seeing everything from the eyes of the consumer and anticipating how they will react to a product or message. Michael Keplinger is a partner at SmashBrand, an agile brand strategy agency for consumer packaged goods that specializes in a complete approach to market research, product design, and testing.Īfter earning a degree and early career in computer engineering, Michael’s entrepreneurial drive took hold and he soon found himself developing market strategies for his own consumer product business and he quickly found a talent for connecting seemingly unrelated dots to discover room for innovation and opportunity. ![]() Subscribe to our Podcast about Customer Experience – Voices of CX ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |